What a business website needs before it goes live

A website is a salesperson that works every hour. Before you launch, make sure it can answer the three questions every visitor has: what do you do, why should I trust you, and what do I do next?

Say what you do in one line

Your first screen should explain your service in plain words. Clever slogans can come second.

Make the next step obvious

• A call or WhatsApp button that is visible on every page
• A short enquiry form with only the fields you need
• A clear price range, or a simple way to ask for a quote

Load fast on a phone

Most visitors arrive on mobile, often on a weak connection. Compress images, limit heavy videos and test on a real phone.

A site that looks great but loads slowly is a shop with a stuck door.

Before you launch

• Test every form and link
• Add a clear title and description to each page
• Connect analytics so you can measure results
• Check the site on at least two different phones