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Often, when you read articles comparing organic search and paid search, they are pitched as two opposing areas of digital marketing, where a choice needs to be made as to which of the two channels to focus your budget and resources on. However, they aren’t rivals – they’re teammates.

In this article, we’ll cover:

• What is the difference between paid and organic search?
• Compare paid and organic search
• Achieve better... Read More

Running a small business is no easy feat. Limited budgets, leaner teams, and the constant juggle of time and expertise often make it difficult for smaller teams to compete with their larger, better-resourced competitors, particularly when balancing multiple digital channels.

However, the rise of artificial intelligence (AI) is leveling the playing field. By implementing AI-powered tools into daily responsibilities, small businesses can streamline marketing tasks, analyze customer data, and personalize outreach without the need for budgeting for outside consulting fees.

In this blog, we’ll explore how smaller teams can harness the power of AI to enhance their marketing strategy and bolster their business efforts.

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